This summer, I had the incredible opportunity to land an internship at Salesforce. I spent four months working with the Solutions Marketing team as a Mobile Product Marketing Intern, an amazing experience.
My internship encompassed two main components: tracking the adoption and use of the flagship mobile product, Salesforce1, and the support of team efforts for Dreamforce.
The first part of my experience was similar to what product marketers do across the board: develop the messaging for a product, identify blockers to adoption or use, and come up with ways to drive demand. There was a steep learning curve in every possible way: the incredible city of San Francisco that I found myself in; Salesforce’s Aloha culture; the technical aspects of the Salesforce1 mobile app and Salesforce’s entire portfolio of products; our customers and their needs; and even the tools and programs that made me able to do my job.
The other aspect of my internship was centered around Dreamforce. Dreamforce is an annual event designed to “excite you, entertain you, educate you, inspire you, and motivate you,” according to Salesforce CEO Marc Benioff. It is the largest software conference on the planet, filled with huge names in thought leadership like former Secretary of State Hillary Clinton, motivational speaker Tony Robbins, and investor Marc Andreessen; over 1400 breakout sessions where attendees can learn about the latest in Salesforce products, technology trends, sales tools, and industry-specific use cases; but also brings the fun with over 20 performers like Bruno Mars, Cake, and The Beach Boys.
I had the opportunity to work on the Salesforce1 Campground, learning from visionary product marketers how to present our product and message in engaging ways. From the concept to the reality, I got to play a part in bringing our super-size device theater illustrating Salesforce1 across every device – featuring a 12 foot phone, desktop, and tablet, and the biggest watch you can imagine.
Another key project that I was able to shepherd was the Salesforce1 Mobile App Guided Tour. In this immersive experience, we showcased the newest and most popular features of the new release. I took the lead on the development of the script, and forced customers to listen to my voice as I guided them through the app.
Finally, I led two breakout sessions illustrating Salesforce’s innovation at work. Featuring Salesforce Chief Information Officer Ross Meyercord, and his right-hand man, Senior Director Wing Yu, we presented how Salesforce, Forbes’ 4 Time Most Innovative Company, uses its flagship mobile app, Salesforce1 to make employee processes easier and faster. I was given a front row seat to what innovation at scale really means, as well as the opportunity to both form the message around Salesforce’s employee mobile strategy, and to bring that strategy to our customers at breakout sessions. Understatement of the year: I was thrilled to be able to present with two incredible gentlemen – as an intern!
I could not have been more thrilled to have landed my dream internship. What an phenomenal experience!